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Playing retail secret agent, we managed to sneak a behind-the-scenes glimpse at the ongoing construction inside of what will be the new Juicy Couture flagship at 650 Fifth Avenue.
Formerly the boring modern storefront of Mexx, Juicy's new digs are being completely redone to resemble something like a French chateau. Note the Cinderella staircase and wrought-iron balcony railing; it's the sugary atmosphere typical of Juicy Couture's other boutiques but taken a step further into fantasy. All this just to sell pink tracksuits and their new scent for dogs, Juicy Crittoure. Quelle horreur.
· Juicy Says "Let Them Eat Tracksuits" [Racked]
· Storecasting: Fifth Avenue Gets Juicy [Racked]