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For the past fourteen months, Trader Joe's was a fever dream. Now, it's a place to buy groceries. When we stopped by around three, people were shopping as if the store had been open for months. True, team members were still giving out free cookies (above), coffee, and orange-glazed chicken, and we did spot a wild-eyed guy haranguing people about Jesus outside the store, but otherwise the scene was as mundane as a wet Friday afternoon at the supermarket could possibly be. Show's over, folks.
· Trader Joe's Lunch Break: Peace, Quiet and Groceries [Racked]
· Live at the Trader Joe's Brooklyn Opening: Rainy Day Doesn't Deter Diehard Shoppers [Racked]