clock menu more-arrow no yes mobile

Filed under:

Pop-Up Shops: Frank Gehry Sees Red

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you thought that Gap had pulled out the big guns with its Colette collab, think again. The mass retailer has tapped Pritzker Prize winning architect Frank Gehry to design a series of pop-up shops for their (Project) Red initiative. Details are few at this point, but Gotham magazine reports that the New York shop will "mimic a giant jigsaw puzzle." Specifics on where, and when, the stores will be erected are welcomed.
· The Lightening Rod [Gotham; .PDF]
· Gehry draws on Canadian roots for English debut [Globe and Mail]
· IMPOSSIBLE: Colette x Gap Wait is Pure Pain [Racked]