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The hype has mostly died down about the new, $26-a-drink nightclub the Eldridge, but the fact that it's hidden behind a fake used bookstore appears to have driven local book-lovers mildly but permanently insane. Blogger Jeremiah Moss thoroughly examines the books in the window and finally concludes: "If I had to guess, based on its book collection, I'd say the Eldridge personality is someone approximately in their late 50s who is concerned about their weight but loves food. Socially insecure, Eldridge works to be the life of the party by arming itself with witty insults, funny stories, and clever quotations for use during anxiety-producing cocktail parties. While Eldridge has an intellectual streak, it secretly prefers to read women's melodramas."