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Gristedes really can't win. When it's not getting sued by former employees or closing locations in Manhattan, it's getting totally overshadowed by other, sexier (well, to the extent that a supermarket can be sexy) chains. Exhibit A: Yesterday's news that the Brooklyn Heights Gristedes will re-open with the very swanky addition of a coffee bar, got completely lost in the excitement about downtown's new Trader Joe's.
Today's Brooklyn Paper has more information about the location, which was all but destroyed in a rotisserie fire last May. It seems aspiring mayor and owner John Castimatidis has caught on to this whole organic thing the kids are so crazy about these days: "The renovated store will carry more organic and healthier foods, and have a larger produce section — but prices will stay low." Trader Joe's, consider yourself warned.
· Brooklyn Heights Gristedes to Go Upscale With Coffee Counter [McBrooklyn]
· Out of the fire and into the bok choy? Heights Gristedes to go upscale [Brooklyn Paper]
· Damage Report: Heights Gristedes A Charred Mess [Racked]