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Odd Stunts

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Secret is giving out diamonds to people who buy its Flawless deodorant. In a classic Willa Wonka marketing scheme, ten people will find faux jewels at the bottom of their underarm stick, which they can then trade in for real one-carat gems. Which is clever, we suppose, but how much better would it be if they just embedded the actual diamonds in the deodorant? Doesn't the shopping public deserve diamond-studded grooming products? [StyleList]