clock menu more-arrow no yes

Filed under:

Renovations: Hello Kitty Updates in Times Square

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's been one month since the Sanrio store just off Times Square closed to give Hello Kitty a facelift. According to the signage, come fall we can expect "a whole new concept of cute." What actually stands to be revealed is more space for enough Keroppi backpacks, Badtz-Maru hair barrettes and Hello Kitty-Tokidoki collab items to make you sick with cuteness. Don't forget changing rooms!

Keep in mind that Hello Kitty's neighbors are Madame Tussaud's Wax Museum and the McDonald's with the Vegas-y marquee, and you'll remember why to avoid Times Square in the first place.
· Sanrio [Official Site]