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New Design Within Reach Stores Parodied

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[Image via Tools for Dying]

Design Within Reach's Tools for Living stores haven't even opened yet, and already there's a website mocking them. At Tools for Dying, you can browse items like the Corbusier Coffin Pillow Pouf ($800) and the Eames Lounge Coffin ($3000.) Most disturbing is the Philippe Starck Juicer-Sickle, which looks like some kind of cruel poking weapon from outer space (although so does the original Starck juicer, come to think of it.) If the concept looks familiar, it's because Tools for Dying comes from the Brooklyn-based design firm that had a minor internet splash with their Designs Without Reach site in 2005.
· Storecasting: Tool Time for DWR in Soho [Racked]
· Tools for Dying [Thwart Design]
· Design Without Reach [Thwart Design]