Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Already a hit with the designer denim-wearing masses on the UES, boutique National Jean Company has expanded to another bastion of the young, monied and label-loving: Murray Hill. At 900-square feet, the new store on Third Avenue and 35th Street is a third the size of the company's UES flagship, though customers will find a similar mix of merchandise (jeans from lines like J Brand, True Religion and Paige). In the works for the new location: yogawear and shoes.
· National Jean Company [Official Site]