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Storecasting: Variazioni Replaces Mob Front on Spring

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Soho just can't get enough of European brands and designer denim these days, and the new Variazioni landing at Spring and Sullivan will overflow with the both. The space at 195 Spring Street, formerly La Dolce Vita Restaurant (strongly rumored to be a mob front), has been closed for perhaps six months now. Oddly enough, things picked up again when Tretorn opened down the street, as they decided to blanket this lonely, plywood facade with one of their Hamptons-y ads.

Well all mystery and hope has fled as the spot revealed itself to be part of the Variazioni chain, with other locations on the Upper West Side and a few blocks away at 23 Prince Street. Specializing in brands like Rock & Republic, True Religion, Joe's Jeans and the occasional Diane von Furstenberg find, they are simply going to function as bait for the money of European tourists.
· Variazioni [Official Site]
· Now Open: Tretorn Turns Up in Soho [Racked]
· Storecasting: Spring Gets Sweder with Tretorn [Racked]

Joe's Jeans

77 Mercer Street, New York, NY 917.243.5043 Visit Website