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Diesel Delivers (Cheeseburgers)

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Following up on their promise of free cheeseburgers to those who gaze up at their new mural on West 19th Street between 7th and 8th Avenues in Chelsea, Diesel brought in Pop Burger today to feed the masses.

A first batch was immediately gobbled up at 12:30pm, and reinforcements arrived over an hour later at 1:45pm to the delight of the desperate and sunburnt waiting outside of Duane Reade. The spoils: two Pop Burger cheese sliders in a cute box.
· Freebies: Diesel Beefs Up Chelsea [Racked]