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The Cut has renderings of the new, "hidden" Greenwich Village DDC Lab shop that DNR broke news of yesterday. Well, that's one way of keeping quiet about things. Mystery gone! The 2,500-square-foot outpost will be the brand's second in New York. As we already know, the place will be stocked with sneakers (limited-edition New Balance and PF Flyers); it's assumed that they'll also sell the sort of high-tech garments available at their MePa location. And yes, that's a faux-tree you see in the rendering.
· Inside the New DDC Lab Opening on Mercer Street [The Cut]
· DDC Lab to Open Second Store [DNR]