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Storecasting

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DDC Lab is opening an unmarked, hidden boutique in Greenwich Village. "The new 2,500-square-foot store, a brainchild of designers Roberto Crivello and Savania Davies-Keiller, who founded the DDC USA label in 1992 and then DDC Lab in 1998, has no name, no sign and no indication it’s a store. All it has is an address: 5 Mercer Street, perpendicular to Howard Street. The location, scheduled to open in September, will feature limited-edition New Balance and PF Flyers sneakers designed by the duo." [DNR]