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More on the First-Ever Hip-Hop Jewelry Auction

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Fashion Rocks is an annual magazine supplement to a big, spangly TV event in which rock stars perform cover songs. It doesn't usually have much in the way of new information; did you know, for example, that Beyoncé looks up to Diana Ross? So we were pleasantly surprised to see a small Fashion Rocks feature on Phillips de Pury's upcoming auction of hip-hop jewels, otherwise known as the Most Fun Jewelry Auction of All Time.

The auction house is run by Simon de Pury, who discovered hip-hop in the '80s as a young Swiss curator sent to New York to look at art for his businessman boss. Auctioneering is a lot like rapping, de Pury tells the magazine, and bling "has a sense of humor, a kind of directness—I find it incredibly refreshing." Phillips de Pury had trouble convincing some of stars to give up their jewelry, but they wound up assembling some 50 pieces, including Lil Jon's "Crunk Ain't Dead" necklace, which "holds the Guinness World Record for largest diamond-pendant necklace, weighing in at almost twelve pounds." The bidding starts October 1st; we can't wait.
· Fashion Rocks [Official Site; article not online]
· RackedWire: Hip-Hop Auction in MePa; Gristedes Renovating in Union Square [Racked]