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Fashion Week Stunts

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Everyone in the fashion industry goes into overdrive during Fashion Week, especially brands' marketing teams. Club Monaco is no exception: WWD reports that a fleet of Mercedes stocked with freebies and covered in the label's logo and images from their fall ad campaign will be zooming around the city September 7th, 8th and 9th. "Goodies will include cashmere scarves, leather gloves, jewelry and sunglasses from the new fall line. But make sure you get to the cars quickly; only 75 people will be given gifts at each site." [WWD, subscription req]