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In keeping with their new all-sex-all-the-time aesthetic, the cosmetics company Lush somehow induced its employees to take off all their clothes, don official Lush aprons, and wander around on the sidewalk mostly naked in front of highly vocal crowds.
Employees got to choose whether or not to participate in the stunt, but it seems like some gave in to peer pressure. Via Daily Intelligencer: "Over by the Lush store in Herald Square, tourists and salarymen went wild at the unexpected midday display of flesh. 'Take them off! Take them off!' the crowd shouted at two twentysomething guys in boxers, one of whom eventually complied." Similar shenanigans took place in Berlin earlier this summer.
· Ads of Desperation: Lush Goes Red-light [Racked]
· Lush Employees Go Naked [NYM]
· Lush Indeed [Racked]