Now Open: Moschino Hearts the Meatpacking District

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Photos Cynthia Drescher, 08/25/2008

Without really announcing it to anyone, Italian luxury label Moschino quietly opened the doors to its 2,700-square-foot Apple-adjacent Meatpacking District flagship this Saturday. The boutique—filled with colorful Moschino, Moschino Cheap & Chic, Love Moschino and Moschino Uomo clothing and accessories—is pretty, girly and very white, with shiny marble floors, light fixtures made of the label's signature hearts and display cases shaped like enormous cut and polished gemstones. Curiously, one window display currently features an astronaut and a well-dressed alien; knowing the brand, it won't be the last quirky display we'll see.