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Rackage: Georgia on Our Mind

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rackage is a look inside recently-opened stores around town. Today, we take a peek at Houston Street newcomer Georgia.

Krieger, 08/21/2008

The most striking thing about new East Houston Street boutique Georgia, owned by fashion industry vet Jodie Patterson and Kiara Ellozy, isn't the shop's serious array of beauty and hair-care products—it's the place's gorgeously decayed-looking interior. The work of Christian Wassmann and Serge Becker, the man behind lushly-decorated LES hotspot The Box, the walls of Georgia are peely, crumbly-looking showstoppers that play beautifully off the shiny wood floors, marble countertops and shelves of cleanly-packaged products. The offerings here include lotions and potions from brands like Bumble and Bumble, Mop, Mane & Tail, Farouk and Davines and an edited assortment of lingerie from Kiki de Montparnasse, Eberjey and Huit. For product junkies in need of a touch-up, a nook in the rear of the shop hides a petite hair salon, where patrons can enjoy cuts, blowouts and color treatments. For more on Georgia, click over to TONY or New York Magazine.