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This past Saturday we caught the A train at the break of dawn to hit up Jetblue's Trial Run of their new Terminal 5 at JFK. Situated just behind architect Eero Saarinen's iconic TWA terminal, Jetblue's newer digs will host over 55,000 square feet of retail and dining, and we didn't spot a single Starbucks, Sbarro or the rumored Ron Jon Surf Shop.
Aside from bars and newsstands, most of the offerings will be concentrated in a central area just past security. Straight out of having to put your shoes back on and your laptop in your bag, the first store directly ahead will be Muji To Go. We chatted with some of the reps, and they assured us that plenty of generic merchandise will be sold in their small spot as a compliment to their two Manhattan locations. Unlike their outposts in Asian airports, snacks and beverages will most likely not be available (but we were so hoping for some more spicy dried squid tentacles).
Other more predictable offerings include Lacoste, a trinket boutique called Brighton Collectibles, Borders with Paperchase and Xpress Spa. Pick up your newspaper and a peacock hat at NBC Studio shops and catch a game as you shop at the first branded store for Sports Radio 66AM WFAN. Don't forget to hit up hiking store ExOfficio for their everlasting pairs of underwear. There are seventeen spots for retail in the terminal, so let's hope for more surprises along the lines of what's next.
Terminal 5 will have the delight of delights, a Duty-Free shop. We asked the obvious, and T5 staff assured us that all travelers are welcome, not just those headed out on Jetblue's few international flights to tropical islands. Will we find Johnny Walker Blue Label and Yves Saint Laurent cigarettes for cheap in there? Only time will tell; we promise to fully investigate these matters when Terminal 5 officially opens to real flights in October.
· Jetblue Replicates Union Square in JFK [Racked]