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Nike shut down a block of Mercer Street last night for the grand opening of their snazzy new Nike Sportswear store at 21 Mercer. As you might imagine, the event was completely over-the-top: The athleticwear brand constructed a mini-stadium, complete with turnstiles to enter, arena-like seating and concession stands to celebrate the occasion. The list of notable names that showed up included celebs such as Q-Tip and Spike Lee, athletes Serena Williams and Roger Federer, and, strangely enough, competitive eaters Joey Chestnut and Takeru Kobayashi. Refreshments, provided by Nathan's, included hot dogs, corn dogs, chicken fingers, beer and fries. We're sure the neighbors were really pleased.
· Nike Sportswear 21 Mercer Street Grand Opening part I [CrazySteezy]
· Storecasting: Nike Sportswear Swooshes Into Soho [Racked]
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· Storecasting: Nike's Timed to the Olympics [Racked]