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The windows of Ralph Lauren's Rugby store on University Place and 12th Street just got a techy upgrade. "Using your smart cameraphone or that iPhone you waited six hours to get, you can stroll up to the window display, pick your item from either the complete catalog or the edited 'looks' section, choose your size and color, and, using their loadable purchasing software, take a photo of the newfangled UPC code on the screen, and the good people at Rugby will ship your threads straight to your home." Which means you can spend money at the store even when it's closed for the day. God bless the internet. [Pipeline]

Ralph Lauren - Rhinelander Mansion

867 Madison Avenue, New York, NY 10021 Visit Website