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Almost Open: Comptoir des Cotonniers

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Within the next two days, the chain Comptoir des Cotonniers will officially open its doors on 155 Spring Street in Soho. Owned by a Japanese company but very French in spirit, Comptoir goes against Soho's obsession with youth: The somewhat pricey clothes are meant to be worn by chic young things and their mothers alike. (In fact, a British ad campaign this spring showcased mother-daughter pairs in Comptoir clothing.) There are over 300 branches of the store in the world, but this is the first to open on American soil.
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