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Banana Republic PriceHiker

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Banana Republic wants shoppers to know that the Tall Trench Dress no longer costs $175. Now, in a very special offer, it's $225. Writes a baffled Megan McCardle, "This is something I've never seen before—a website advertising a $50 price increase on a dress. (A dress which—foo!—I myself was hoping to own when it went on sale.) I'm trying to figure out what the advantage is of not merely raising the price, but flashing the price increase in red." It's got to be a mistake, right? [Megan McCardle via Joseph Weisenthal]