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The folks at Fred Flare were kind enough to send us some more info on their soon-to-open Greenpoint store, the brand's first brick-and-mortar location ever, that we broke news of yesterday afternoon. The email:
It's true, we're currently working on opening our very first door store to honor Fred Flare's 10th anniversary. This is part of our "10 YEARS OF CUTE" celebration. The store is located at 131 Meserole Ave at Leonard Street in Greenpoint Brooklyn. It's a couple of blocks from the Greenpoint Ave stop on the G train. We're super excited to crawl out from the cyberworld to finally meet our customers face to face!!! It's a small boutique, about 700-800 SF. I'm hoping to have it opened by Late September / Early October (fingers crossed). We currently have an art installation in the windows by our fave "heartist" Chris Uphues. I don't have any pics of this yet, but will shortly.
The store will be a mix of the best of the best from our website plus some surprises you'd never expect from Fred Flare. It will include men's and women's clothing and accessories as well as a selection from our home, stationery and book departments. Our customers will also be able to place an order on our website and pick it up in the store the next day (NO SHIPPING FEE)! I don't have any renderings but we did a lil' photoshoot at the store on Friday. I've included some of those images... It's kinda got a vintage vibe! That's me (w/ glasses) and my partner Keith in one of the pix.Judging from the reader reaction to the news that the Fred Flare team would be opening up shop in Greenpoint, the people are very, very excited. We are too. Is the unabashed enthusiasm contagious?
· Storecasting: Fred Flare's Cutesy Greenpoint Digs [Racked]
· Fred Flare [Official Site]