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Sweating the Games

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What's the most efficient way to advertise your brand at the Olympics? Get it on an athlete's head. "For the past week, [volleyball player Misty] May-Treanor, who is going for gold with partner Kerri Walsh, has sported a headband emblazoned with the Nautica logo every time the camera zooms in for a close-up. 'We are getting great placement,' said Nautica spokeswoman Rosalind Drisko." [NYP]