Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
A reader emails in with a query about a friendly-looking shop moving in on the corner of Meserole Avenue and Leonard Street in Greenpoint:
I live in Greenpoint, Brooklyn and this cute little storefront has been vacant for months. I heard a cafe was going to open in the spring, but nothing ever happened. Then all of a sudden these hearts and "FF" appeared in the windows on Friday. I believe that I've seen these hearts somewhere else, but I just can't place them. And the "FF" seems very curious too. So, I immediately went to Racked to see if I missed anything on this space, but couldn't find any info on it. Any ideas what this place is going to be??? A store, a gallery, a cafe? I've attached some pictures that I snapped over the weekend. Hope you can help... I'm dying to know. Thanks!The shop in question? It's accessories/clothing/doodad brand Fred Flare's first-ever 'door store.' (We assume FF founders Chris Bick and Keith Carollo picked Greenpoint for their inaugural brick-and-mortar location after moving their warehouse to the nabe in 2006.) We're still awaiting word from the brand's PR team regarding store details and opening dates; this NY Post article from last year mentions that the place is "slated to open in September 2008."
· Fred Flare [Official Site]