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High-fashion swimwear from the bikini capital of the world has come to Soho: Last weekend, Brazilian brand Rosa Cha opened at 460 West Broadway. Designer Amir Slama is known for treating the humble two-piece like it's high art (also for hanging out with noted bikini-wearer Naomi Campbell, who tends to appear in his runway shows.) New Yorkers have been able to get his bathing suits around town for a while, but this is the first stand-alone store to open in the city.
The 1,400-square-foot space was designed by the same team who did restaurants Stanton Social, Quality Meats, and Public. They took an unusually non-sunny approach, turning the space into a dark, gold-toned grotto rather than a pastel Hamptons wonderland. The shop carries bathing suits for men and women, plus towels, totes, and cover-ups, should the Brazilian-ness of your suit prove a bit to much for the walk back to the car.
· Rosa Cha [Official Site]