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Faith Hope Consolo, the Broker Who Introduced Madison Avenue to Gianni Versace

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The profile of retail broker Faith Hope Consolo in real estate magazine The Real Deal pretty much makes the case that she's responsible for the shopping landscape of Manhattan as we know it. Consolo helped transform Madison Avenue in the 1980s. "I would call the landlord and say, 'I want to bring a wonderful retailer into the building called Gianni Versace,'" she says. "And they'd say 'Johnny who?' Part of the job was educating them." In 1988, she brought Paul Smith to the Flatiron district in 1988, thereby attracting Armani, thereby creating a snowball effect that didn't stop until Fifth Avenue had become the mini-mall we know today.

And in the 1990s, Consolo and her partner got heavily involved in Times Square's makeover. We quote: "Other brokers won most of the largest spaces in Times Square itself. But Consolo and her group helped find a home for an Applebee's restaurant, Cosmetics Plus, a Universal newsstand, and a 25,000-square-foot theme store that sold sports shoes." Perhaps unsurprisingly, given her influence, Consolo is not universally beloved—the article cites a number of anonymous brokers who "swore like drunken sailors" when her name came up.
· Brokering in good Faith [The Real Deal]
· Faith Hope Consolo (All Coverage) [Racked]