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Storecasting: American Apparel Hits 20

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Don't say we didn't warn you: American Apparel is seeping into every nook and cranny of this city like some kind of toxic lycra cloud. First we mapped out a total of 19 locations in Manhattan and Brooklyn, and now we spotted their 20th sneaking up on Chinatown at Broadway and Howard.

AA knows exactly what they are doing with this location; it's 4,400 square feet of tourist love sandwiched between Opening Ceremony on Howard and the new, poised-to-open Nike Sportswear Flagship on Mercer. On the other hand, I'm sure they didn't foresee the humorously lewd graffiti decorating their massive ads on Howard. After all, nothing says hipster casual like "Rod Stuart Loves the Hamptons."
· American Apparel NY area [Official Site]
· American Apparel Colonizes NYC: The Map [Racked]

Opening Ceremony

35 Howard Street, New York, NY 10013 (212) 219-2688 Visit Website