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Over-hyped and veeeeeery exclusive new Lower East Side nightclub the Eldridge is hidden behind a fake used bookstore so that the normals can't find it. By why a bookstore? "It takes a story with many pages, and many elements to create a book. The Eldridge is not just one person, it's myself, it's our general manager, our bar manager, our door person, and the rest of our staff. Together, we make a story." Oh, that explains it. [Word Up!]