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One-Way Love Affair

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Brooklyn Industries thinks you should bike to work. The brand has a rocky history with NYC's bicycle enthusiasts: In 2006, when they showed custom-built tall bikes in their windows, intensely anti-commercial DIY bikers accused them of co-opting their culture. Either BI has gotten over the cold reception or didn't care much in the first place, though, because they're now selling "More Bike Lane" shirts. "A designer who is a diehard about biking to the brand's offices in the Brooklyn Navy Yard — rain or shine — came up with the idea. Ten percent of sales of the $32 T-shirts will benefit Recycle a Bike, a group that refurbishes old bicycles and donates them to children." [WWD, password req]