Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
We're just a few minutes away from the opening of an enormous Whole Foods store in Tribeca. An on-the-scene Racked correspondent writes, "Line 30 deep. Not exactly a neighborhood that goes ape for a store opening, but seems to be going off like clockwork nonetheless." Stay tuned for the bread-breaking ceremony, and general grocery store pandemonium. [RackedWire]
UPDATE: And, we're open. It's the dawn of a new era. "Definitely 100 people here, maybe more. OMFG IT'S A WHOLE FOODS." Breathe!