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RackedWire: Aoyama Itchome Renamed, Hair Reminder, Premium Goods Expands

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BOERUM HILL—Our favorite hard-to-pronounce dress shop, Aoyama Itchome, has changed its name. A note from the store manager: "This email is just to let you know about our new opening hours, the change of our store name now Callalilai (don't worry we only carry Aoyama Itchome but we thought this one would be easier to remember .. isn't it ?? :) ) and finally to let you know we are doing a giant sale until the end of next week, making room for our new collection coming soon." Giant sale details are as follows: 20% off your first summer dress, 40% the second one and 50% off selected items. [RackedWire]

MEATPACKING—Remember that novel retail pairing of Broadway musical (Hair) and office-appropriate separates (Theory) we wrote of a few weeks back? Well, a letter just landed in the Racked Inbox reminding us that the show will go on tonight, despite weather warnings: "I know that you posted about the performance of HAIR that we're sponsoring tonight in Gansevoort Plaza. I just wanted to pass along that the show is still on despite the weather report. I know it's last minute but we'd appreciate any attention you might want to give that fact—and regardless, hope you guys will come by. Live band at 6:30, performance at 7:15 sharp. Thanks and hope to see you!" [RackedWire]

THE SLOPE—Per Brownstoner, we hear that Fifth Ave sneaker boutique Premium Goods is expanding into an adjacent storefront. "The new shop is going to carry women's sneakers and it's supposed to be in business within a couple of weeks." [Brownstoner]