Greening of NYC

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Times Square, the great energy-suck of New York City, will soon be home to the area's first green-powered electric billboard. "Tokyo-based Ricoh Company, Ltd. will install a 47 by 126 foot sign on the Reuters Building (3 Times Square, at the northwestern corner of 42nd Street and 7th Avenue) that will draw power from 45 solar panels and 4 wind turbines. In what should be an interesting twist, if the photovoltaics do not receive sufficient sunlight or winds are not strong enough to drive the turbines, the sign will simply not illuminate." [greenbuildingsNYC]