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[Photo via Division Street]
The Olympics begin a week from Friday, and every day brings more retail tie-ins. Last week, the Shophound posted pictures from Ralph Lauren's official line and WWD reported that four female NBC commentators will get outfits by Ports 1961. On Wednesday, the California line BTNC (Beatnic) starts selling fitted hats with their logo in Olympic gold, silver and bronze. And on Mercer Street, work continues on the Nike store. The blog AM Lifestyle thinks the big "X" etched into the shop window will be gone when the shop opens, but we rather hope it sticks around. Nike, by the way, is not an official Olympic sponsor, which means that while we'll see promotions around here—like the 24-hour shopping marathon at Opening Ceremony—the brand won't have much of a presence in Beijing.
·Ralph Lauren's Olympic Gear Now Available [The Shophound]
·Ports 1961 Designs Outfits for Games [WWD]
·Beatnic x New Era "Olympic Medal" Pack [High Snobiety]
·New Nike Store in SoHo [AM Lifestyle]
·Adidas Overwhelms Nike in Beijing [Beyond Madison Avenue]