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Today marks the birth in beta of Women's Wear Daily's new 24/7 platform, which will launch officially August 4th. This isn't the first time WWD has tried to embrace the Internet in all its multimedia glory—in 2001 the newspaper planned a complex new website, but the project never got off the ground. This time around, the redesign includes a sleek new look, video footage, and comment sections. What prompted the makeover? In May, Portfolio speculated that it might be a response to challenges from more nimble sites like Style.com, Fashionweekdaily.com and New York magazine's The Cut.
·Women's Wear Daily [Official Site]
·'WWD' Refashions Its Web Presence [Portfolio]