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The folks behind Burberry, known for its trademark check pattern and perfect trenchcoats, want to see the British fashion brand's name in lights. Post: "With a lease for 68,448 feet on the drawing boards, sources say the fashion company's deal would include a retail store as well as its name in lights at the top of 444 Madison Ave. - finally deposing New York magazine's 10-year reign atop the building." [NY Post]