Storecasting: Nike's Timed to the Olympics

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's still a few weeks away, but marketing gimmicks surrounding the start of the Beijing Olympics are beginning to surface. Opening Ceremony will stay open for 72 hours straight beginning August 8th, and Nike is planning on unveiling a brand-new store on the games' opening day. According to Highsnobiety, "It will be a dedicated, stand-along Nike Sportswear store and it seems like it is not a pop-up but a permanent store in Soho." The new 3,200-square-foot shop, rumored for over a year, will be located at 21 Mercer Street between Grand and Howard Streets.
· Nike Sportswear Flagship Store NYC [Highsnobiety]
· Storecasting Pt. 1: Trader Joe's Forest Hills Coming Along Nicely, Plus More Developments [Racked]