clock menu more-arrow no yes mobile

Filed under:

Inconsistent Branding

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The New York Post picked up the bright-idea vending machine story today, only now they're calling it a "funulator." (Last week it was a "fun-o-meter.") Confusing things further, creator Jake Bronstein referred to it as a "Fun Idea Machine" on his blog today. The naming inconsistency hasn't hurt business, though: According to the Post, which spotted the machine in SoHo, "A vending-machine company is so intrigued by his Funulator concept that it wants to franchise it, Bronstein said." [New York Post, Zoomdoggle]