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Gumball Machine is the Smallest Pop-Up Store Ever

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[Credit: Zoomdoggle]

Put 50 cents in the Fun-o-meter, and you'll get back an idea, plus a toy, a quarter, and a map if the idea requires travel. A refurbished gumball machine, the Fun-o-meter is the brainchild of editor and former Road Rules contestant Jake Bronstein, who's been carting it around New York all week. (He made the most money in Times Square: almost $5, not counting expenses.) The ideas are all fairly modest, e.g. “Freeze, like the Improv Everywhere people did. Now watch people watch you." Is this a shameless plea for attention? Maybe, but it's also a pretty creative use of a gumball machine.
·Meet the Fun-o-Meter [Zoomdoggle]
·Vending machine sells ideas for things to do [Boing Boing]
·Fun-o-Meter's Got Big Ideas, Small Price Tag [Gothamist]