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[Photo via Ryan Muir]
Topshop's sponsorship of the McCarren Pool Parties in Williamsburg has begun. The British retail chain's got a colorful stands up right by the entrance to the concert venue, and during events, they're handing out branded buttons, tanks and bamboo mats.
As you may recall, the aspect of the sponsorship we were most intrigued by was the blog component (specifically, that Topshop would cover "McCarren gossip"). Heading over to their new New York City website, we find a "hipster photo gallery," and...no gossip yet. But there are a few posts up; in the latest, we get British fashion editor Chioma Nnadi's take on the pool: "McCarren Park Pool is huge. Freaking massive." Also, it's been really hot. Um, we're sure there'll be more dirt as the summer drags on.
· Topshop Prepares for Pool Time [Racked]
· Topshop NYC [Official Site]