Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The Fro Yo wars continue to rage as the summer high season ups the ante on subtle competition. It seems Pinkberry got the memo to conserve and keep their doors shut; signs identical to the one above are on (closed) doors at their twelve Manhattan locations.
A critical front in the Fro Yo battles, the intersection at Sixth Avenue and West 14th Street is home to both a Red Mango and Pinkberry (the stores popped up within a few weeks of each other just before the summer). While the Pinkberry there keeps cool in its company gesture of conservation, the Red Mango has been seen to prop both entry doors wide open. You'd think it'd be common sense to keep the doors closed on a place which is both an eatery and serving frozen treats.
· This Store Blows Archives [Racked]