Now (Almost) Open: Rick Owens Fêtes Hudson Square Store Tonight

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The mysterious, sure-to-be-edgy Rick Owens store we've followed the progress of these many months is opening tonight at 250 Hudson Street in Soho. Not to the public, of course—that comes tomorrow. This evening's festivities will be open to Owens' friends and an assortment of fashion editors. Above, images of the store's smog machine (and non-smiling model) from Owens' website. Soon, we'll all be able to see it fired up in person.
· Handsome Square: Rick Owens and Atelier Slowly Shape Up [Racked]
· Storecasting: Atelier Enters Hudson Square [Racked]
· Inside Rick Owens' Hudson Street Boutique [Racked]
· Storecasting: Rick Owens To Fog Up Hudson Sq [Racked]