Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
It's go time for the iPhone 3G, Apple's next-generation mobile device that may or may not cure scurvy, the common cold, and ennui. All day, Racked's chronicling the thrill of victory at Apple and AT&T stores across New York. And... boom.
Time: 8:12 AM
Color: Above, the very first gentleman ever to purchase an iPhone 3G on the byway known as Prince Street. It took another 10 minutes, until 8:23AM, until our second lucky winner emerged. Also, this: "CRITICAL UPDATE: Line is at least 500 people long. Missed the fact that it snakes ONTO HOUSTON. It's going to take at least three hours to get in the door, maybe more."