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iPhrenzy: Early AT&T Activations Running Smoothly

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It's go time for the iPhone 3G, Apple's next-generation mobile device that may or may not cure scurvy, the common cold, and ennui. All day, Racked's chronicling the thrill of victory at Apple and AT&T stores across New York. And... boom.

Apple Fifth Avenue
Time: 8:45 AM
Color: "Some people are leaving without phones," our operative reports. Mercy, people—what hath Jobs wrought? But for those who are anteing up, how long is the new in-store activation of the AT&T service plan taking? That's today's wildcard. Says our correspondent: "People reporting smooth signup!" Oh, and of course: "Media searching for attractive people with new iPhones to interview." And, brace: "I spotted Jessica Cutler in line. Repeat, Jessica Cutler is waiting in line in midtown to buy a new iPhone."

Apple Soho
Time: 8:29 AM
Color: Racked operative: "Five people out in the first half hour. Processing time seems to be about 10 minutes. Still no more than the first 75 people in. Breathe."