clock menu more-arrow no yes mobile

Filed under:

iPhrenzy: For Serious, We Got Lines

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

They don't call it iPhrenzy for nothing, people. While we plot next moves—ie. not yet on line, how best to secure a new iPhone for before the sun goes down—we bring you a look at the massive crowds and lines that showed up this morning. From Apple Fifth Avenue to the Soho Flagship, by lines we mean L-I-N-E-S lines.