Now Open: TKTS Comes to Brooklyn

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Starting today, Brooklyn theatergoers no longer have to go into Manhattan for half-price tickets to Broadway and off-Broadway shows. TKTS opens its third booth this morning at 1 MetroTech Center, right in front of the Jay Street-Borough Hall station. This is a second coming of sorts for TKTS, which operated a booth out of Cadman Plaza in the '80s and '90s. It didn't last, but the Theater Development Fund is betting on downtown Brooklyn's resurgence, what with three new hotels in the works and the Real World coming to town. Most ticket-buyers will probably be local, though; unlike the booth in Times Square, this one accepts credit cards, but we're not sure that's enough to lure tourists over the bridge.
· Downtown Brooklyn TKTS Booth Opens Today [Gowanus Lounge]
· Downtown Brooklyn Readies Its New TKTS Booth [NY1]
· Countdown to Brooklyn TKTS Grand Opening Begins [McBrooklyn]