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Discontinued: Watts on Smith Throws in the Towel

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[Credit: Jonathan Bourland/NY Mag]

Just as word comes that the BoCoCa crowd is getting a new menswear destination, a reader emails the news that the neighborhood is losing one of the few good men's shops it has: Watts on Smith. The go-to source for preppyish basics from Ben Sherman, Jack Spade, Trovata and Paul Smith will be closing within the next few weeks after more than four years of business. The report:

Seems that the $100+ button down has no place in the Cobble Hill market. From the depths of my inbox: "After 5 years of being your source for menswear on Smith Street we have decided to close our doors. We had our time in the sun and now feel that it is time to move on. As you have supported us over the years, some of you from the very beginning, we wanted to show our appreciation to you and your loyalty by offering you a 50% discount on all merchandise before we mark the inventory for final sale. From May 31st to June 6th you will have your pick of the litter. Just utter the name ‘David Watts’ to the sales clerk, and the discount will be granted. Once again, we thank you for all of your support over the years and wish you all the best.”
Though Watts offered a well-edited selection of clothing and accessories from great designers, and there was always a decent selection of sale items to entice you in, it was located on the less-trafficked end of Smith Street. Perhaps that's what killed it?
· Watts on Smith [Official Site]
· Breaking: Steven Alan Brooklyn-Bound [Racked]