clock menu more-arrow no yes mobile

Filed under:

Handsome Square: Rick Owens and Atelier Slowly Shape Up

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The weird area of Soho by the Holland Tunnel is known to many as Hudson Square, but with the addition of menswear shops Rick Owens and Atelier, we're renaming the place Handsome Square. Hey, it's better than SHNOT. Racked spies dropped by the stores this afternoon to check their progress; sadly, we've got a ways to go on both. Ladders and construction detritus litter the interior of Rick Owens while Atelier looks quiet. Men: you're just going to have to keep your (unchic) pants on a little while longer.
· Storecasting: Atelier Enters Hudson Square [Racked]
· Inside Rick Owens' Hudson Street Boutique [Racked]
· Storecasting: Rick Owens To Fog Up Hudson Sq [Racked]

Atelier New York

304 Hudson Street, New York, NY 10013 212-941-8435 Visit Website