Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Even though Soho's highly profitable summer of retail is just beginning, some stores are just not feeling the love from tourist dollars in time. Case in point: Soho Lab. Don't let the cheery "Now Closing!" sign on the window fool you; the interior is pretty bleak with half the store sold out and the detritus priced down to 50% off. This isn't the end of the brand, just their Soho location—and the beginning of explanations of their name that begin, "Soho isn't just a neighborhood, but a state of mind, dude..." You can still find Soho Lab shoes at existing Skechers stores, but call to the store revealed no plans for relocation.
· Soho Lab [Official Site]